CAMPARI CREATES 2017: TWO WEEK RESIDENCY BRINGING MILAN TO KING’S CROSS
This September, Campari will be bringing 11 days of drinks, art & design and Milanese style to Granary Square – for the last of the summer sunshine
This September Campari®, Italy’s iconic red bittersweet apéritif, will host a 10-day residency in King’s Cross – ‘Campari Creates’ – bringing the spirit of Milan’s stylish Navigli district, famous for its picturesque canals and fashionable bars, to central London.
Running from 15th to 24th September in the Granary Square area of King’s Cross, the ‘Campari Creates’ residency will showcase two of Milan’s greatest exports: Campari and creativity. Campari was created in Milan in 1860 and continues to be one of the most popular drinks in the city to this day. The residency will culminate in a Campari partnership with designjunction, a cutting-edge design show which sees over 30,000 design savvy visitors descend on King’s Cross between 21st – 24th September.
Across the 10-day residency, guests will be able to sip Campari cocktails on the banks of the Regent’s Canal, as well as attend a ‘Campari Creates’ masterclass to learn how to create their own Campari drinks, or a talk by Eley Kishimoto during the designjunction festival (running 21st – 24th September). The centerpiece of the residency will be an installation by Eley Kishimoto commissioned by Campari to adorn the banks of the canal.
Tapping into the rising popularity of bitter flavours, the ‘Campari Creates’ residency will serve a selection of cocktails created by Campari. Guests can sample drinks linked closely to the city of Milan – such as the Milano Torino and the Milanese G&T – alongside some of Campari’s most famous serves; including the Negroni and the Americano.
The Navigli-inspired residency will be free to attend, and there will be Italian street food on offer to complement the Campari drinks, with authentic Italian snacks.
Eley Kishimoto has been commissioned to design a bespoke art installation featuring the iconic Campari logo, which will be on display throughout the residency; continuing Campari’s long history of commissioning artists and designers to create advertising and packaging which are true ‘works of art’. For more information on Campari’s art and design legacy, please see: http://www.campari.com/inside-campari/campari-gallery#the-art.
During the residency, Campari will also run a series of ‘Campari Creates’ masterclasses, allowing attendees to get creative whilst sipping one of Campari’s signature serves. Masterclasses include:
Campari Creates… Perfect Cocktails – £15
A one hour masterclass with one of London’s top bartenders; learn the story behind some of Campari’s most famous cocktails and how you can create them at home. Each ticket includes three cocktails to enjoy at Campari Creates throughout the masterclass.
Campari Creates… Design Your Own Campari Bottle – £20
Design and personalise your very own Campari bottle in this one-hour session led by the London Craft Club, whilst sipping a Campari cocktail. No design experience necessary; we will talk you through the process of creating a bespoke design. Each ticket includes one cocktail and your own personalised bottle of 70cl Campari to take away after the masterclass.
Campari Creates… Works of Art – Free of charge
A talk by Eley Kishimoto about the creation of their public installation at Campari Creates, including the inspiration behind the design and its development.
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