Over the last decade the Negroni has soared in popularity to become one of the world’s most famous cocktails. It is a true classic. This is undeniably due to the support of the bartender community. With the evolution of the Negroni front of mind, CAMPARI has invited leading bartenders from across the UK to showcase their creative expression on the classic Negroni recipe.
Negroniology is the collection of these wonderful and imaginative modern riffs and creative twists, created by a handpicked selection of the UK’s best bartenders. Each cocktail is an expression of the bar and its talented bartender. From a light, crisp and clean Negroni, to one exploring the fusion of Scottish and Italian heritage, each of the cocktails featured here is an original recipe, created especially for this book.
We invite you to draw on this inspiration and get creative with CAMPARI.
Telling the origin story of an iconic, culture-defining drink, La Vita Campari is a celebration of art, design, and the Milanese love of aperitivo – the very ingredients that have helped CAMPARI become a legend. Featuring sumptuous drinks photography and original artwork from some of CAMPARI’s world-famous advertising campaigns, the book offers a tantalising glimpse into the culture and creativity that surrounds a drinks brand like no other.