THE STORY
Campari Boulevardier
The Boulevardier was created in Paris amidst American Prohibition. As the country went deeply dry, many bartenders fled in search of work. One of the first to set sail was the legendary New York bartender Harry McElhone who made Paris his home in 1923 opening Harry’s New York Bar. It soon became a hotspot for the city’s artistic and literary circles as well as Hollywood celebrities. Coco Chanel and Ernest Hemingway were regulars, and Rita Hayworth and Humphrey Bogart were known to drop in on occasion.