THE STORY
Campari Negroni
Created by Count Camillo Negroni in Florence in 1919, the Negroni is today one of the most popular cocktails in existence, served in the world’s best bars by the best bartenders. Each will no doubt have a signature serve but the classic method, made simply in the glass so as not to disturb the delicate botanicals in the Campari, remains the most popular execution. The perfect balance of bitter and sweet, there is simply no Negroni without Campari.
