The Life

Made in Milan

Made in Milan

Campari is intimately linked to the city it was born into. Milan is a city like no other with its intoxicating lifestyle, its love of food and drink, fashion, beauty and free-spirits, of quality of life and the art of aperitivo. Milan cherishes its architectural history and champions the avant-garde. This is a culture that views great design as pivotal to the good life.

Stylish and cultured

The Milanese radiate charm. From the tailored high-fashion on the cobbled streets of Brera, to the hip Porta Genova and Tortona, style here is a question of attitude, of ‘sprezzatura’. It speaks of a way of life, of the pleasure in the sourcing, crafting and enjoying good food and drink.

Stylish and cultured

The Milanese radiate charm. From the tailored high-fashion on the cobbled streets of Brera, to the hip Porta Genova and Tortona, style here is a question of attitude, of ‘sprezzatura’. It speaks of a way of life, of the pleasure in the sourcing, crafting and enjoying good food and drink.

THE ART OF APERITIVO

A way of life

Aperitivo is deeply rooted in Italian culture. It is an essential part of life – a farewell to the working day and a celebration of the evening. Whether in a sidewalk café, on a piazza or a terrazza, Italians make a small occasion of it. It is an art form, a sacred time to catch up with friends and family mulling over a cocktail or two with a selection of small bites, healthy snacks, local olives, almonds.

The lifeblood of Milan

The Milanese are particularly fond of their aperitivo. It is the moment in the day when the city comes together to celebrate life. It is a scene dominated by the vibrant red of Campari cocktails, passionate conversations, expressive smiling faces. Bitter cocktails involving Campari are ideal aperitivo palate openers, as are vermouths, so the Americano, Negroni and Sbagliato make excellent aperitivo cocktails. For that special touch of Milanese style try the Campari Gin & Tonic, with that added splash of unique bitter.

The Art of Campari

Engaging the art world and championing the avant-garde.

Campari knows the power of design and advertising, of collaborating with progressive artists and visionary filmmakers. The walls of Galleria Campari at the Milan headquarters are testimony to this. The Campari philosophy is to explore and be open to creative expressions.

As far back as 1920, Davide Campari was focused on what was happening in the art world. He was fearless, working with photomontage as early as 1930, and with avant-garde movements – cubism, minimalism, futurism and abstraction. Davide personally engaged with an incredible list of artists, the likes of Marcello Nizzoli, Leonetto Cappiello, Ugo Mochi, Bruno Munari, Milton Glaser and Fortunato Depero.

The early hand-drawn advertising soon evolved to be completely ahead of its time, and this culture of creativity remains central to Campari. It has meant engaging artists, filmmakers and celebrities, working with the likes of Penelope Cruz, Jessica Alba, Kate Hudson through the iconic Campari Calendar. It has meant collaborating with leading film director Federico Fellini and also with Paolo Sorrentino with the recent Campari film The Killer in Red starring Clive Owen.